EN   FR
claraVista



Case Study
—

Customer BI framing and implementation

Dashboard for a loyalty program monitoring

←   GROWTH OPPORTUNITIES

Challenge

1 —

Luxury cosmetics brand with low share of captured sales data (D2C share)

2 —

Launch of a new omnichannel loyalty program

3 —

Need to encourage customers to report their purchases from retail networks

The Key Questions

1 —

What is the impact of loyalty programs on D2C behavior?

2 —

What is the purchasing behavior of retailer customers?

3 —

What proportion of customers also buy D2C?

Approach

1 —

Interviews with the business to list the key KPIs to be monitored

2 —

Mock up design

3 —

Dashboard production

4 —

Functional testing and fine-tuning

5 —

Automate updates

Results

1 —

Better knowledge of non D2C business

2 —

Omnichannel sales increase

At the heart of the subject

A BI dashboard must be designed and understandable by all future users: each business unit has a different data understanding and need to monitor various KPIs. This tool should be accessible, automated, and bring a common vision of data to all users.

Case Study :
Bilans de notoriété, image et études U&A

Case Study :
Monitoring the impact of customer marketing actions for a retail player