Challenge
1 —
A prestigious chain of French department stores wanted to develop and market a platform for sharing key customer data for its partner brands
2 —
With data whose purpose is to help partner brands understand the market and get to know their customers, thus making the best decisions
The Key Questions
1 —
What relevant information should be shared with brands to create a real distributor-brand value chain?
2 —
How to organize and select the best technical options for creating the brand information sharing platform
3 —
How to market the new platform and organize teams in the 'run' mode of the platform
Approach
1 —
Macro framing of the need (mock-up first design, challenged with the brands during interviews), associated architecture and first costs
2 —
Refinement of the need (IT feasibility, marketing strategy, cost estimation and pricing)
3 —
Support during the development phase (finalization of mock-up, follow-up of the implementation of dashboards in the tool, creation of sales materials and structuring of processes for run phase)
3 —
Support for run phase (governance preparation for the run phase of the project, launch support, test phase follow-up and necessary adjustments...)
Results
Plateforme lancée, avec plus d’une cinquantaine d’indicateurs permettant aux marques de s’informer sur leur activité, le profil de leur clientèle, leur marché, des pistes de développement.
